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Exploring the Power of ‘Your Future Self’ in Retirement with Hal Hershfield


Hal Hershfield is a Professor of Marketing, Behavioural Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. He is also the author of the recently released best-selling book Your Future Self: How to Make Tomorrow Better Today

His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.

Hershfield publishes in top academic journals and contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, First Republic, Prudential, Morgan Stanley, Merrill Lynch, and Avantis. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In the World” by business education website Poets & Quants.

In this episode Hal and I discuss the challenges that individuals face when it comes to retirement and how our present selves often anchor us and distort our decisions about the future. We also delve into the importance of seeing our future selves and how it can impact our happiness and well-being and our conversation touches on the dangers of procrastination and the need to prioritize experiences and make intentional choices in retirement.

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